Fast food is just love for most of the people from generation X and Y. Generation X are those people who were born from 1965 to 1980. Generation Y are those people who were born during the period 1981 to 1999. For these generations, fast food has become a meal. People from these two generations have recorded obesity disease. But people still do not leave fast food. That makes fast food addictive to human beings. Nowadays still fast food businesses are booming around the world. Generation Z is even taking fast food as life food. That means there are people from this generation who just eat junk food. Stockport pizza house serves the pizzas of different varieties which makes the people visit the place again and gain. The frequent visits of the people shows that how addictive the pizzas are for them in terms of taste and quality.
The addiction to fast food is explained from different perspectives. There is a lot of research on it. No doubt there can be a chemical level impact of junk food that its lack ness stimulates certain hormones. But a large factor that is making it an addiction is the marketing strategy of fast food companies. Those companies have diverse channels to reach their potential customers. Customized offers of their food services make customers attractive for another unique experience. The layout of marketing offers to lure customers for availing discounted food.
Time is money. The core concept of marketing companies of junk food is to eat junk to save time and to invest in earning or for something else which is more important than preparing food.
Fast food has also become a necessity of urban culture. The speediness of fast food also makes it addictive. People do not have that much time to cook food and to prepare themselves to eat the food. Fast food brings fastness in life. One can get in less than 2 minutes after one orders. One can eat it while driving, reading, and walking. In that way, it becomes beneficial for people to eat junk food which saves their time.
Fast food is inexpensive as compared to any outside given food. Fast food is of low cost. That is why it is sold at less price as compared to other kinds of food that are available in restaurants. Another reason for the low cost of fast food is that there are a lot of companies which are selling it. So for competitive advantages, most of the companies do not increase their selling price much.
Above mentioned are four properties that fast food has due to which it is consumed to the limit that it feels people are addicted to it and they cannot live without it. Marketing strategies of junk selling companies to show only young people doing energetic works while having fast food, time-saving campaigns to make it vital for people that their time is precious which only fast food can save, number of option for its availability; delivery service, drive-thru service, and economical food make people addicted to fast food.
